What Is Customer to Customer (C2C)?
KEY TAKEAWAYS
- Customer to customer (C2C) is a business model that enables customers to trade with each other, frequently in an online environment.
- C2C businesses are a type of business model that emerged with e-commerce technology and the sharing economy.
- Online C2C company sites include Craigslist, Etsy, and eBay, which sell products or services through a classified or auction system.
- Some C2C companies have problems, such as a lack of quality control and payment guarantees.
- C2C can be contrasted with B2C and B2B business models.
Types of Customer to Customer (C2C) Businesses
Craigslist is an e-commerce platform that connects people advertising products, services, or situations. Craigslist not only provides a platform for buying, selling, and trading products but posts monthly classified ads, such as employment opportunities and property listings. This platform requires the seller to deliver items directly to the buyer in person.
eBay features two types of product listings: fixed-price items and auction items. Fixed price items can be purchased quickly by selecting the Buy It Now button.
Revenue and Growth of the C2C Market
C2C websites and similar platforms make money from fees charged to sellers for listing items for sale, adding on promotional features, and facilitating credit card transactions. These C2C transactions typically involve used products sold through a classified or auction system.
What Are Some Examples of C2C Companies?
In e-commerce, some big names in C2C include eBay, Etsy, Craigslist, Ali Express, and Amazon Marketplace. Some C2C payments companies include Venmo, Paypal, and Zelle.
